Innovation at Cole Haan focuses on blending classic craftsmanship with modern design, functionality, and cutting-edge technology. The brand has long been known for its high-quality, stylish footwear, apparel, and accessories, and its approach to innovation reflects a commitment to evolving while maintaining its legacy of luxury and comfort. Through the 'Innovation Closet' concepts were brought to life through a core team of creatives and merchandisers focused on elevating the brand.
Tech-Infused Comfort
Cole Haan has pioneered the integration of Nike Air technology into its footwear, fusing Nike’s performance-driven air cushioning with Cole Haan's classic, refined designs. This innovation provides enhanced comfort without sacrificing style.
Sustainable Practices
The brand has made significant strides in incorporating sustainable materials and eco-friendly production methods into its products. This includes using recycled materials, reducing waste, and developing more environmentally responsible designs.
Advanced Materials
Cole Haan has embraced the use of innovative materials like Lightweight Grand.OS technology, which makes shoes more flexible, lightweight, and durable. This focus on advanced materials enhances performance, comfort, and longevity in their products.
Fashion Meets Performance
With a focus on blending high-performance features (like water resistance or shock absorption) with timeless fashion elements, Cole Haan’s innovations cater to consumers looking for both practicality and aesthetic appeal.
My first two weeks in NYC were spent learning the difference between a captoe and wedge. However, one visit from CEO Mark Parker to check on my progress lead to a simple comment - "Don't overthink it. Just do what you did in NSW."
